• 78% of college-educated workers over 25 wish they had more creative ability.

  • 94% of hiring managers consider creativity when hiring job candidates. Creative applicants are preferred, 5-to-1.

  • CEOs identify creativity as the #1 leadership quality needed for success.

Sources: Seeking Creative Candidates: Hiring for the Future, Adobe. September 2014. | IBM 2010 Global CEO study; with thanks to Kathryn P. Haydon for pulling these stats together.

Clearly, given the above statistics, being creative gives you a big edge over others in the workplace.

Being creative at work doesn’t have much to do with knowing one’s way around an artist’s palette, writing bestsellers, or making fabulous wood carvings. It does, though, have a lot to do with innovation. Creativity fuels innovation—it’s what drives creative thinking and makes it possible to think beyond the obvious, to see connections others don’t, and come up with novel ideas and solutions to innovation challenges.

I define creativity as an attitude that transcends paradigms and beliefs. Creativity is a soul-level yearning to fulfill a purpose, uniquely contribute and leave a mark. Your “mark” does not necessarily mean leaving behind a work of art; you can leave your mark on your company or your community through your ideas—your contribution to innovation.

Creativity is also about the attitudes we have, the beliefs we hold, and the ways we think. All people are creative. And, regardless of our level of ability, creativity can be enhanced—it is teachable, and it improves with practice. The 78% of college-educated workers whose education didn’t include how to access their creativity can take heart.

One very accessible method of learning about creativity is through the many books available on the topic. Not only can books teach you what it means to be creative; reading books on topics outside of your field—or just on a wide range of topics—can make you more innovative as well. As my colleague, and teacher, Dr. Roger Firestien notes in his article Don’t Be  Slug. Read Weird Stuff, reading articles and books outside of your field can expose you to new information and thoughts and help you spot the trends of the future.

At BridgePoint Effect, we are very fortunate to be connected to a unique group of creativity researchers and experts associated with the International Centre for Studies in Creativity. Many graduates have written books that help individuals understand the nature of creativity and develop their creative thinking skills.

So, on that note, here is our BridgePoint Effect reading list for enhancing creativity. Click on the book title to purchase the book on Amazon.

The Secret of the Highly Creative Thinker: How To Make Connections Others Don’t. Dorte Nielsen & Sarah Thurber

People who are good at having ideas are good at seeing connections. Could teaching people to see connections be a way to help them be more creative? Supported by the latest neuroscience, this book gives you hands-on advice on how to enhance your own creativity. You will find it an inspiring combination of theory, techniques, anecdotes and exercises to help you access better ideas and bigger breakthroughs.

Creative Thinker’s Exercise Book. Dorte Nielsen & Katrine Granholm

This exercise book strengthens your ability to recognize connections. The exercises are based on the theory of the book The Secret of the Highly Creative Thinker, as well as observations in neuroscience, and seventy years of creativity studies.

Creativity for Everybody. Kathryn P Haydon & Jane Harvey

In business, education, and our personal lives, we achieve innovation and progress through creative thinking. This innovative new book sets the stage for growth, and empowers you and those around you to use fresh thinking and problem solving at home, at school, and at work.

Organizational Creativity: A Practical Guide for Innovators & Entrepreneurs. Gerard Puccio, John Cabra & Nathan Schwagler

Arguing that creativity is an essential skill that must be developed, the authors take a highly practical approach, providing strategies, tools, and cases to help readers hone their creative abilities. Whether students are preparing to become entrepreneurs or to work in an established firm, this text will help them survive and thrive in an era of innovation and change.

Créativité et gestion: Les idées au service de l’innovation. Sylvie Gelinas & Camille Carrier

Créativité – Si le mot est de tous les discours, concrètement, les moyens pour faire ressortir et exploiter le potentiel créatif des employés sont rarement intégrés à la réalité quotidienne des entreprises. Bien plus qu’un simple guide pratique, le présent ouvrage propose un ensemble de clés et d’outils aux gestionnaires qui veulent capitaliser sur l’intelligence créative des membres de leur équipe. Comment détecter les personnes créatives dans l’organisation ou en recruter ? Existe-t-il des méthodes pour réfléchir autrement ? Quelles sont les pratiques à adopter pour cultiver la créativité ? Comment identifier et exploiter de nouvelles occasions d’affaires ? Ce livre vous accompagne pas à pas pour trouver les réponses à ces questions.

The Innovative Team: Unleashing Creative Potential for Breakthrough Results. Gerard Puccio & Chris Grivas

In this book, the authors introduce a uniquely effective set of tools built on FourSight, a measure of problem-solving preferences field-tested by top consultants, which can help anyone from professionals to novices solve problems and achieve performance breakthroughs. FourSight enables teams to understand their patterns of thinking and manage themselves more deliberately toward accomplishing a goal. The Innovative Team offers a great resource for management and leadership development professionals, team leaders, and anyone interested in kick-starting innovation in their workplaces and lives.

Creative Change, Why we resist it, how we can embrace it. Jennifer Mueller, Ph.D.

Creativity is necessary to driving innovation and innovation is all about change. Our team member, Helene Cahen, recommends this book. Helene writes:

This book so well addresses what I found to be the hardest obstacle to innovation: a culture and an environment that does not support change.

In her book, Creative Change, Jennifer Mueller describes a common paradox around innovation. On one hand, organizations acknowledge the complexity of the challenges they have to solve and that creativity is needed more than ever; on the other hand, while organizations can and do generate new ideas, they rarely are implemented because of the resistance to actually embracing the changes that the execution of the ideas will bring. Her premise is that “our ability to generate creative ideas far outpaces our ability to truly embrace them” (p.xi).

Dr. Mueller’s recommendation is to create awareness at the individual, leadership and organizational level about the biases that exist when considering new ideas. She describes how the “how/best” mindset, which is the most frequently used mindset in organizations, focuses on evaluation and data but that it is critical to also consider the “why/potential” mindset where one consider why the ideas may have potential and consider possibilities for making it possible to implement. This ultimately becomes a better way to “manage uncertainty” (p.209) by transforming the culture and leadership approaches.

This is a reading I would definitely recommend to all those working in the innovation space whether a for-profit organization, a non-profit, or academia-focused organization trying to create meaningful change.

And finally, to wrap up our creativity reading list, I want to share with you a book I recommend often to teams I am working with. Creativity takes courage, and vulnerability comes with the territory when you’re learning creative problem solving. Brene Brown’s book The Gifts of Imperfection provides a bridge to building these skills.

The Gifts of Imperfection: Let Go of Who You Think You’re Supposed to Be and Embrace Who You Are. Brene Brown

New York Times best-selling author and professor Brené Brown offers a powerful and inspiring book that explores how to cultivate the courage, compassion, and connection to embrace your imperfections and to recognize that you are enough.

Contact us to learn how you can develop creativity and innovation in your teams.